Last updated: 6 December 2025

1. Who we are

This website is operated by:
AsCo Europe BV
Company number (CBE): 1003440353
VAT number: BE1003440353
Email: info@ascoeurope.com
AsCo Europe BV is the data controller for the personal data processed via k-care4u.com.

2. Personal data we collect

We may collect and process:

  • Identification and contact details (name, billing and delivery address, email address, telephone number)
  • Account information (login data, order history, preferences)
  • Order and payment information (products ordered, order value, chosen payment method – payment itself is processed by external providers)
  • Technical data (IP address, browser type and version, device information, log data, cookie identifiers)
  • Communication data (emails, contact form messages, social media messages)
  • Marketing preferences (newsletter subscription, consent records, interactions with emails where permitted)

3. Purposes and legal bases

We process your data for:

1. Order handling and customer account

  • To process and deliver your orders, handle payments, invoices, shipping and returns
  • Legal basis: performance of a contract (Art. 6(1)(b) GDPR) and compliance with legal obligations, e.g. accounting (Art. 6(1)(c)).

2. Customer service

  • To answer questions and handle complaints
  • Legal basis: performance of a contract or our legitimate interest in providing good service (Art. 6(1)(f)).

3. Marketing

  • To send newsletters and promotions if you subscribed or where permitted for existing customers
  • Legal basis: your consent (Art. 6(1)(a)) or our legitimate interest (Art. 6(1)(f)) in promoting our business, in line with e-privacy rules. You may unsubscribe at any time.

4. Website operation and security

  • To operate, secure and improve our website and prevent abuse or fraud
  • Legal basis: legitimate interest (Art. 6(1)(f)).

5. Legal obligations

  • Legal basis: legal obligation (Art. 6(1)(c)).
  • To comply with tax, accounting and product-safety rules or respond to lawful requests from authorities

4. Cookies

We use cookies and similar technologies to:

  • Enable essential website functions (e.g. cart, checkout, login)
  • Remember your preferences
  • Generate anonymous statistics
  • Support marketing and retargeting where permitted

You can manage cookies via your browser settings and, where available, via our cookie banner or preference centre.

5. Recipients of personal data

We may share your data with:

  • Payment service providers
  • Logistics and shipping partners
  • IT and hosting providers
  • Professional advisers (accountants, legal advisers)
  • Public authorities where required by law

Where these parties act as processors, they only process data on our behalf under a data-processing agreement.

6. International transfers

If data are transferred outside the EEA, we will ensure an adequate level of protection by using:

  • An adequacy decision from the European Commission, or
  • Standard Contractual Clauses or equivalent safeguards.

7. Retention periods

We keep data only as long as necessary:

  • Order and invoicing data: at least the period required under Belgian accounting/tax law (typically 7–10 years).
  • Customer accounts: for as long as the account is active; inactive accounts may be deleted or anonymised after a reasonable period.
  • Marketing data: until you unsubscribe or object to processing.
  • Technical logs: for a limited period necessary for security and analysis.

After these periods, data are deleted or anonymised.

8. Your rights

You have the right to:

  • Access your personal data
  • Request rectification of inaccurate data
  • Request erasure in certain cases
  • Request restriction of processing
  • Receive your data in a portable format
  • Object to processing based on legitimate interests or for direct marketing
  • Withdraw your consent at any time where processing is based on consent
  • Lodge a complaint with a supervisory authority, in particular the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit)

To exercise your rights, contact us at info@ascoeurope.com.

9. Contact

For questions about this Privacy Policy or your data, you can contact:

AsCo Europe BV – Privacy

Email: info@ascoeurope.com

10. Changes

We may update this Privacy Policy. The latest version is always available on k-care4u.com. Material changes will be highlighted where appropriate.